81012901

open access

Version of Record

持続可能な観光都市神戸を創造するために : ターゲット国と地域資源に着目して

Creating a Tourism Destination Kobe: Focusing on Target Countries and Local Resources

課題研究優秀論文集

2020

33-47

神戸大学附属中等教育学校

2021-01

2021-09-02

令和2(2020)年度

This study explores how to create tourism destination Kobe. Recently, the number of foreign tourists visiting Japan has been increasing, and it is becoming more common to see them. The author wondered if this good tendency could be used to revitalize the local economy of Kobe. First of all, based on the data of Hyo go Prefecture regarding the consumption trends of foreign tourists visiting Japan, the author narrowed down the target countries to ten countries. Then, set a hypothesis targeting Chinese and Korean people. This hypothesis, however, has not been proved for various reasons such as Kobe being less convenient than Osaka when it comes to shopping. I concluded that the night view from Mt. Rokko, which Kobe boasts, should be utilized as a local resource as part of night leisure. It is because they spend much of their travel expenses on accommodation. It, however, seems that there are still many points to be improved in Mayasan Kikuseidai where people can see the night view, such as inconvenience of access and low name recognition. In the future, it seems necessary to improve such points by extending the business hours of the ropeway and posting advertisements in in-flight magazines.

Social contribution

紀要論文